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REAL PROJECTS. REAL GROWTH.
Here’s a curated selection of freelance projects I’ve completed for nonprofits, service businesses, travel brands, and local shops. Each project is rooted in strategy, storytelling, and measurable impact because your marketing should do more than just look good. It should work.
CASE STUDY 1:
Project: Website Redesign
Industry: Nonprofit | Community Services
Company: Pregnancy Resource Center
PRC lacked community awareness. They needed a clearer, more modern website that would not only help them appear in Google search results, but a site that would help women quickly find resources, schedule appointments, and access essential information.
The Challenge:
What I Did:
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Full website redesign
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Streamlined navigation
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Rewrote website copy for clarity & trust
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Added action-focused messaging and clear CTAs
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Set up basic SEO + Google indexing
The Results:
Within months of launch, PRC saw appointment requests nearly double, and users were able to navigate the site more quickly and easily. PRC reported a significant increase in new clients that they hired additional medical staff.
CASE STUDY 2:
Project: Website Build + SEO + Paid Ads
Industry: Transportation Services | Hospitality
Company: Steph's VIP Services
Steph needed a strong online presence that positioned him as a trusted private transport service in Athens, GA — along with a way to reach new customers consistently.
The Challenge:
What I Did:
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Built a full website with service pages
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Improved user experience + navigation
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Implemented SEO strategy + local ranking improvements
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Wrote website copy using conversion-focused messaging
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Created + managed Meta ads
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Monthly analytics + customer questionnaire on how they found us
The Results:
Through SEO improvements and targeted ads, Steph’s client base doubled, then tripled. He now receives steady incoming requests from customers who “found him online.”
CASE STUDY 3:
Project: Social Media Management
Industry: Coffee Shop | Community
Company: Hendershot's Coffee
Hendershot’s needed to grow social engagement and increase in-store foot traffic through storytelling-driven content.
The Challenge:
What I Did:
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Full organic content strategy
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Reels creation + personality-driven storytelling
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Branding through voice and visuals
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Community engagement
Content Pillar Examples:
The Results:
Produced content that organically reached thousands of new audience members, reengaged dormant followers, and naturally grew the Instagram account to 10,000 followers. These efforts significantly increased in-store traffic, even during traditionally slow days/months, and strengthened the brand’s digital personality and brand loyalty.
CASE STUDY 4:
Project: Social Media + Growth Strategy + Paid Ads
Industry: Travel | Hospitality
Company: Relaxed Retreat Cabin Rentals
As a startup cabin rental brand, they needed a cohesive digital identity, content strategy, and marketing foundation. As they purchased the property from a previous company that had hundreds of 1-star reviews, we also had a major Public Relations challenge both differentiating ourselves from the previous owners and earning back customer trust.
The Challenge:
What I Did:
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Branded content strategy
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Reels + storytelling content
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Launch and growth consulting
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Created + managed Meta ads
Examples:
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Instagram Trend
The Results:
Laid the foundation for long-term growth by building a recognizable brand identity and strategic content system from day one. Early organic traction helped drive awareness, engagement, and initial renter interest — positioning Relaxed Retreat as a credible, bookable destination in a competitive travel market.
ADDITIONAL EXPERIENCE: UNIVERSITY OF GEORGIA
While this portfolio highlights my freelance client work, I’ve also spent several years working full-time as a Growth Marketing Manager at the University of Georgia, leading large-scale digital initiatives for one of the nation’s top public universities.
In that role, I supported institution-wide growth efforts, including:
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Multiple website redesigns and digital optimizations
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High-performing social campaigns, including viral videos with 1M+ views
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Data-driven growth strategies across content, engagement, and conversion funnels
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Collaboration with cross-functional teams to scale impact across departments
Because this work was completed as part of my full-time role, it’s housed separately from my freelance portfolio.
GOOGLE ANALYTICS & HUBSPOT SEO CERTIFIED
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LET'S WORK TOGETHER
If you’re looking for a marketing partner who understands both strategy and execution — and who knows how to turn data into real growth — I’d love to connect.
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Whether you need clarity on your sales funnel, a stronger digital presence, or hands-on marketing support, I'm ready to help you grow.